Guitar show
One of Europe’s most important events dedicated to guitar and bass returns to Bologna alongside Eufonica.
Three days open to musicians, professionals, enthusiasts and curious visitors, with hundreds of exhibitors, thousands of instruments to try, showcases, demos, masterclasses and meetings with international artists and brands.
Guitar Show is a major space for discovery, listening and exchange: a place where craftsmanship, innovation, culture and creativity converge, enriching the Eufonica experience with a unique focus on the world of the six strings — and beyond.
Guitar Show is Italy’s largest exhibition and market dedicated to guitars, basses, amplification, effects and electronic gear.
It hosts luthiers, manufacturers, distributors, retailers, artisans and international brands, offering visitors the opportunity to try instruments, discover new releases, purchase gear and attend performances, demos and masterclasses.
15–17 May 2026 — BolognaFiere, Halls 31–33
Guitar Show takes place concurrently with Eufonica, forming a single exhibition hub dedicated to music, sound production and the professions of the sector.
- modern, vintage, boutique and experimental guitars and basses;
- amplifiers, pedals, effects and electronic gear;
- contemporary luthiery and handcrafted instrument building;
- dedicated spaces for instrument testing (“Quiet”, “Play”, “Silent” areas);
- live demos, workshops, masterclasses, presentations and artist sessions;
- a constantly expanding exhibition path with brands from across Europe and beyond.
To try unique instruments, meet artisans and manufacturers, attend showcases and masterclasses, discover industry innovations and enjoy an immersive experience dedicated to guitar and bass.
>To present instruments, pedals, amplifiers, accessories, special editions or innovative projects to a highly targeted audience of musicians, buyers, schools, technicians, distributors and enthusiasts.
For the programme, exhibitor list and official updates, visit: www.guitarshow.it
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