Eufonica at 24ORE Business School: a dialogue between music, education and creative professions

On 7 May, Barbara Laurini, Exhibition Manager of Eufonica, was invited to 24ORE Business School for a meeting dedicated to the relationship between events, cultural industries, education and new professional skills. It was an opportunity for dialogue with students and professionals in training on the creation and development of a trade fair project dedicated to music.

Eufonica’s presence at 24ORE Business School is part of a broader path aimed at enhancing the educational dimension of the Exhibition, which in 2026 increasingly aims to strengthen its role as a platform dedicated to professional development, guidance opportunities for those wishing to build their career in the music and cultural sectors, and the creation of bridges and connections between educational institutions, students, teachers and aspiring musicians.

24ORE Business School is a leading institution in management education, with over 30 years of experience and a broad range of master’s programmes and training courses for young graduates, professionals and companies. The school offers programmes across various fields, with the goal of supporting the development of skills that can be applied in the workplace and in the main sectors of the contemporary economy.

The meeting offered the opportunity to present Eufonica not only as a trade fair, but as an ecosystem where culture, business, education and innovation come together. This vision is consistent with the identity of the Exhibition, which aims to become a point of reference for the entire Italian music supply chain, connecting different audiences and turning music into an opportunity for growth, relationships and professional development. Don’t miss Eufonica, taking place from 15 to 17 May at BolognaFiere.